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Finance · Web development · 2022 · 22 weeks · AP4 Digital

SIMPLE.HU

A complete redesign of the SIMPLE payment platform’s marketing and product pages: focused on performance, brand and conversion. A complete redesign of the SIMPLE payment platform’s marketing and product pages: performance, brand consistency and conversion optimisation.

  • Performance: Dramatic improvement
  • Conversion: Increased
  • A/B testing: Built-in
  • CMS: Headless
The project at a glance
ClientSIMPLE Pay
IndustryFinance · Web development
Duration22 weeks
Team4 people
Production · Under NDA if needed · Preliminary proposal within 2 business daysContact ↓
Dramatic improvement PerformanceIncreased Conversion· EstimateBuilt-in A/B testingHeadless CMS

The facts above are verifiable project data. A numerical outcome is published only once the client has confirmed the baseline, the measurement period and the method.

SIMPLE.HU
SIMPLE Pay
Production build

Challenge · Solution · Outcome

The project
01 · Challenge

A fast, brand-consistent marketing website that effectively communicates the payment platform’s products and benefits, with a focus on conversion.

02 · Solution

A performance-optimised site running on a headless CMS, with an A/B testing framework, analytics integration and a brand-consistent design system.

03 · Outcome

Page load time dropped drastically, conversion grew measurably, and the brand presence became consistent.

What we built it with.

Technology stack
FrontendPerformanceA/BAnalytics

How it looks in production.

Gallery
SIMPLE.HU screen 1
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SIMPLE.HU screen 2
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SIMPLE.HU screen 3
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SIMPLE.HU screen 4
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Preliminary proposal within 2 business dayshello@ap4.hu