AP4 Digital
HU/EN
Finance · Web development · 2022 · 22 weeks · AP4 Digital

SIMPLE.HU

A complete redesign of the SIMPLE payment platform’s marketing and product pages — focused on performance, brand and conversion. A complete redesign of the SIMPLE payment platform’s marketing and product pages — performance, brand consistency and conversion optimisation.

  • Performance: Dramatic improvement
  • Conversion: Increased
  • A/B testing: Built-in
  • CMS: Headless
The project at a glance
ClientSIMPLE Pay
IndustryFinance · Web development
Duration22 weeks
Team4 people
Production · Under NDA if needed · 1-page proposal within 48 hoursContact ↓
Dramatic improvement PerformanceIncreased ConversionBuilt-in A/B testingHeadless CMS
SIMPLE.HU
SIMPLE Pay
Production build
The project

Challenge · Solution · Outcome

01 · Challenge

A fast, brand-consistent marketing website that effectively communicates the payment platform’s products and benefits, with a focus on conversion.

02 · Solution

A performance-optimised site running on a headless CMS, with an A/B testing framework, analytics integration and a brand-consistent design system.

03 · Outcome

Page load time dropped drastically, conversion grew measurably, and the brand presence became consistent.

Technology stack

What we built it with.

FrontendPerformanceA/BAnalytics
Gallery

How it looks in production.

SIMPLE.HU — 1. screen
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SIMPLE.HU — 2. screen
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SIMPLE.HU — 3. screen
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SIMPLE.HU — 4. screen
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Next step

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